Google secretly working on Android tv set-top box to compete Amazon and Apple
Google is preparing to launch a new set-top box called Android TV with a simple interface packed with a list of extended Google services.
Krisette Capati | On 06, Apr 2014
Google is reportedly working on a new television set called Android TV that will include a simple interface with games, native apps, voice search, and a proactive recommendation system according to The Verge, which claims to obtain the documents of the purported plan.
Android TV is a successor of Google TV and was seen to have a resemblance with Amazon Fire TV. Google has been cooperating with major third-party video app providers’ developers to build apps for the set-top box such as Netflix, Pandora, and Vevo and among others. Aside from these collaborations, Google plans to integrate its extended list of Google services including Hangouts that suggest the Android TV will come with video chat, which will be experienced in the living room.
“Android TV is an entertainment interface, not a computing platform,” Google said. “It’s all about finding and enjoying content with the least amount of friction.” It will be “cinematic, fun, fluid, and fast.”
The set-top box concept that Google has been preparing was disclosed in the public. The company wanted to improve and make a more defined television set after they failed to gain a market share in the mainstream with the Google TV. A year ago, it was already reported that Google was planning to simplify its Android-based television, but now as the source from which The Verge has obtained, tells the public that Google is serious to make improvements on its entertainment interface.
“Access to content should be simple and magical,” reads one Google document, which adds that it should never take more than three clicks or gestures to go from the home screen to enjoying a new piece of content. Even search appears to be secondary to intuitively understanding what you want and delivering it as soon as possible, though search will still be one of Android TV’s primary tools. In addition to universal search, pressing the Search button on the controller will let you search from within individual apps as well.”
The leakage of the plan and the advanced collaboration of the app developers may suggest that we’re going to see the Google TV, soon.