Earlier at the IFA in Berlin, Samsung introduced the Galaxy Gear smartwatch. No sooner did it hit the market that the gadget turned into a trendsetter despite the mixed reviews.
After this exhilarating launch, certain hype was seen to have been created in the market for smartwatches. And, it was expected that soon we would come across cheaper versions of the smartwatch from the Chinese competitors.
As anticipated, during the second quarter of the following year, ZTE Corp which is popular for its telecom equipment plans to launch a smartwatch similar to the Galaxy Gear.
In an interview with the Wall Street Journal, ZTE’s head of handset marketing strategy, Lu Qianhao said that the smartwatch will offer technical features similar to that of the other existing products such as Samsung’s Galaxy Gear. However, the Android watch will be cheaper in order to capture more shares on the market, specifically in China. “We are focusing on the mainstream market” he said.
The ZTE smartwatch is likely to be unveiled in the first quarter of the next year, and will start selling in the second quarter. Initially, ZTE will sell the smartwatch only in China, however, gradually it would like to enter the US and the European market.
The yet to be named ZTE smartwatch can notify its users of all incoming calls, texts, emails and various other alerts. With a 1.9 mega pixel camera, the user will able to capture moments by clicking pictures or recording videos. The users can also make hands-free calls by using the built-in speaker.
As we all know that the Samsung’s Gear is only compatible with Samsung smartphones, the ZTE smartwatch will also be compatible only with its own smartphones. Anyhow, the company is still considering to release smartwatches in the future, which will be compatible with other Android smartphones.
The new unnamed smartwatch would help in making ZTE’s smartphones more attractive. According to Mr. Lu, the company’s strength lies in the profound understanding of the telecommunications network technology, because the core business of the company is providing network gears to the telecom operators.
The smartphone maker is not the first Chinese company to sell smartwatches. Coolpad launched a waterproof smartwatch, the cWatch, in late September this year.
More and more Chinese companies are getting engaged in developing smartwatches, and sooner or later the market will be overflowing with affordable gadgets, something similar to what happened with smartphones.