Apple is currently America’s most valuable technology company, making a profit of billions each year. However, one day, it’s inevitable that they will no longer be on top, due to the constant shift in trends and the way that we humans use tech on a whole. But the question that industry experts keep on trying to answer is when. When will this happen? Does Apple have a good few years left? Or will they lose the top spot soon?

Various guesses have been made over the years, but the most recent comes from Forbes contributor Mark Fidelman, who has made a bold statement claiming, “Microsoft will overtake Apple in the mobile market in three years” in an in-depth article for the publication.

It seems rather vague when reading at first, although he does elaborate on it, raising a number of points that seem somewhat questionable, yet right at the same time.

The first point he makes is about momentum, which is absolutely right because Windows Phone sales seem to be improving by the year, with 9.5 million shipped in the third quarter this year: “If you look at the numbers, the Windows Phone is the fastest growing smartphone platform.”


Fieldman then goes on to bring up several other arguments in his column, commenting on the integration values with its mobile operating system, desktop operating system and the Xbox. He also talks about how it’s now easier than ever for developers to create apps for the OS, which is great to see because the lack of choice in the Microsoft’s app market has certainly been brought up by tech critics and tech-savvy consumers.

“As Microsoft rolls out its integration capabilities to business people across the enterprise through Office 365 and Windows 8.1, and to consumers through the Xbox, Microsoft will pick up a lot of new users that are looking for seamless app integration across their business and home lives,” Fidelman wrote. “Most people will not want their information stuck in separate operating systems for much longer.”

To end the article, Fieldman praises Microsoft’s “One Microsoft” initiative, stating how it will help the growth of its mobile technology and products.

Their acquisition of Nokia will also “help them regain a leadership position in the mobile market because a low cost, integrated smart phone will be too good an option to pass up for users in emerging countries. Moreover, home and business users will increasingly realize the benefits of a seamless user experience across screens and gravitate to a Windows platform that maintains their play and their work no matter where they are.”


  1. Oh look, funny statistics. Let me translate what the windows phone ‘momentum’ means. They had almost zero market share and zero sales, then they came up with some inexpensive products that weren’t horrible and some people who were afraid to learn IOS or Android bought some. They might sell some more. To take that and turn it into any sort of “windows phone takes over” trajectory is a fine demonstration of how things don’t actually work. Were they to actually extend the trajectory for several years from product introduction and/or were the yoy change coupled with other data and trends, perhaps. Its just that windows phone <8 was putrid and windows phone 8 runs nicely on cell phones that cost $75 and it looks kind of like windows to a new cell phone user.

  2. I see you did not even bother to read the comments in the Forbes article, which clearly points out that the Forbes author used horribly incorrect statistical reasoning.

  3. October, 2014. Now that Windows has come to ARM, Apple’s shelf life is limited. Windows has always been a better OS, mobile or not. People just preferred ARM. Market Share was 47% for Microsoft Mobile in 2007. Blackberry was the competition then… Then came ARM and the Windows Mobile 7 blunder. It wasn’t written for ARM. It was a better OS than iOS then. Just written on the wrong hardware. Of course ARM back then wasn’t all that capable, but is was enough. And along came Android. Delaying the end of Google, but Google is struggling to retain search engine market share right now. And that’s not going to get any better. 1 in 3 searches are done by Bing now. And that’s only growing. Google’s the Al Capone of the tech world and it will barely last more than a decade itself. Marks my words. October 2014. The Android will topple by January of 2016, or 2 years after Windows Phone 8.1 is released. Dishes are done dude.

  4. A couple of years ago, Windows Phone articles got ignored.

    Now that Microsoft is finally starting to do well, every article that covers their strong results has several angst-filled posts about how the “statistics are bad” and “Microsoft is going from nothing, of course sales growth will be higher,” etc.

    Clearly, Windows Phone’s success has the old guard worried.


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