More than 60% of web traffic recorded on the internet – more preciously 61.5% — isn’t human and generated by bots in 2013. Only 38.5% of the total traffic is attributed to people. These incredible numbers are coming from a recent study by Incapsula.

The percentage of non-human aka bots has grown by 10.5 points — compared to the previous year. The analyst firm monitored 20,000 sites belonging to its network by analyzing the 90-day traffic from 249 countries, to obtain these figures.

The numbers also suggest that there’s a strong increment in a certain type of malicious traffic, but in reality it’s not so. Exploring data of the non-human traffic, the summary shows that the increase in traffic compared to the previous year is mainly due to bots defined as “good,” which is the part of search engine crawlers mostly.


Although, the overall traffic of malicious bots has remained more or less unchanged, decreased traffic accompanying SPAM activities (from 2% to 0.5%), indicating that the anti-SPAM bell commissioned by Google has been successful, which includes the recent Penguin 2.0 and 2.1 updates.

Besides a slight increase in non-human traffic defined as “other impersonators” must be concerned, which is attributed to those bots that try to take people’s identity for illegitimate practices and services. In fact, it would be the most sophisticated form of bots on the Web such as DDoS attacks, Trojans and spy, and 8% of increment in the traffic of hostile bots show how easy it has become to build precise bots that do hacking activities on the web, running over the human traffic.