Apple has acquired SnappyLabs, seeking to improve photography on the iOS platform. More precisely, the Cupertino hired John Papandriopoulos who is the founder of one-man startup, SnappyLabs.
It seemed obvious the purchase was about making use of camera better on the iOS devices. Apple on Saturday confirmed the acquisition to Re/Code but, the terms of the deal weren’t disclosed.
“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” An official said in a statement.
As users shift to smartphones or tablets, all the competitors such as Samsung, Sony and Nokia are increasing efforts to serve professional photography experience on the move. Nokia’s Lumia 1020 with 41MPix Zeiss Optics and its Camera app are one of the examples.
Interestingly, John developed an app, SnappyCam that takes high-resolution compressed JPEG pictures at 20 to 30 frames per second, which is several times faster than the iOS’s camera app.
SnappyCam app uses “a new algorithm that’s a good fit for the ARM NEON co-processor instruction set” that makes taking pictures as fast as possible. In his research and creation, John re-wrote the JPEG codec comprising nearly 10,000 lines of assembly code, and over 20,000 lines of low-level C code. In addition, the SnappyCam app comprises almost 50,000 lines of Objective C code.
This gives us a big clue about how Apple is viewing SnappyCam. We may see the app capabilities in the future version of Apple mobile OS, iOS 8.
FYI, the 99 cents app had topped the chart of paid apps in nine countries before Apple removed it from the App Store last week.