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Pebble is about to set another breakthrough for wearable, launching the second-gen of its smartwatch: Pebble Steel. It will cost $249 and will be coming on the market later this month.

While CES 2014 brought an introduction of Pebble innovations, for 2014 things are not really changed. Today, Pebble is going more accessible to professionals and enthusiast by announcing the second-gen of Pebble: Pebble Steel.

The new “fat-trimmed” smartwatch is equipped with a 1.26-inch backlit e-ink display (144 x 168 pixels, black and white) covered with Corning Gorilla Glass, and it’s easy to read despite low-light. Under the hood, there’re a tactile metal buttons, magnetic connector, Bluetooth 4.0 radio, vibration motor, accelerometer and compass which enable some interesting new functionality with third-party apps.

Pebble-Steel-ColorsIt is 5 ATM waterproof and comes in two colors: brushed aluminum and black matt version. Its battery lasts for a week, according to the startup, and it will go on sale later this month for $249, only $100 more than its predecessor, which is on 300K+ wrists today.

Opening the Pebble Appstore, Eric also demonstrated Pebble-optimized apps like Yelp, Pandora, Foursquare, and ESPN, while a Mercedes app is also in the works. He also encouraged developers to build apps for the smartwatch and submit them before January 9 in prior to feature their apps on the store. In addition, Pebblers have given away 4000+ smartwatches under Pebble Education Program.

FYI, the Pebble Steel is only available on the official website, and you can place the order right from now. Pebblers will start shipping in three weeks starting from January 28th. Although, the original one is available on major all online stores, and Pebblers will be coming to Australian retailers soon.

Update: Free worldwide expedited shipping for early orders.

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