Tim Cook participated in the launch of the iPhone 5S and iPhone 5C by China Mobile, and also had photographs with buyers and handed autographed iPhones.

Accompanied by the president of China Mobile Xi Guohua, Tim Cook made his first appearance in a store of the world’s largest carrier in Beijing, where he met with clients, lent himself to the frenetic shots of smartphones — in a celebrity style — and also signed the packaging of iPhone 5S and iPhone 5C for sale.

It’s a real success for the Cupertino as about 1.2 million iPhones sold in China during the pre-order. The exploit of Asian market indeed promises a golden era for the Californian, and it’s not all because of the violation of harshness and silence of Apple. Cook has also shared a photo of the day on his Twitter account, citing: “Having fun in Beijing at the iPhone launch with China Mobile!”

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Don’t think of Apple that they’re ready to abandon the good practices of the past by increasing interaction with users, growing public appearances and demonstrations on social networks as the secrecy remains unchanged. So Cook said to local media during the launch event: “Today is just the beginning of China Mobile and Apple coming together to deliver the best experience in the world.”

“We never talk about future things,” He added. “We have great things we are working on, but we want to keep them secret. That way you will be so much happier when you see it.”

“I’m very excited and very happy that we have this great opportunity for China Mobile’s customers to become Apple’s customers as well,” Xi said on the occasion.

The agreement with China Mobile provided Apple an easy way to the distribution of the iPhone 5S and iPhone 5C with a contract at average affordable price. It’s expected that the Cupertino can boost sales of 10-15 million units in the next fiscal quarter.

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