Home Latest News Streaming services lose ~50% of subscribers after big releases – The Hustle

Streaming services lose ~50% of subscribers after big releases – The Hustle

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If you’ve ever ditched a streaming service right after binging that hot new show all your friends were talking about, you’re not alone.
The Wall Street Journal looked at data from subscriber measurement company Antenna. It showed big spikes in streaming sign-ups that coincided with buzzy releases, such as:
But 6 months later, ~50% of those new subscribers were gone from Disney+, HBO Max, and Apple TV+. For Peacock, it only took 4 months.
There are a couple of things that help retain customers:
But these tactics don’t come cheap.
Netflix said it dropped $17B on content in 2021. HBO Max intends to spend $18B in 2022. NBCUniversal paid $500m to put all 201 episodes of “The Office” on Peacock for 5 years.
And then there’s Amazon, which Antenna didn’t include in its data because Prime Video comes with Amazon Prime.
Amazon is counting on a sizable audience to justify the $465m budget for the 1st season of its forthcoming Lord of the Rings adaptation — the most expensive season of TV ever.
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Abhinav Breathes and Bleeds Technology. He's a humanoid with a passion for Gadgets, Cars, Gaming. You can usually find him on PSN Blabbering about his FIFA skills.