WhatsApp continues its relentless growth. Now, the volume of messages is higher than that of the SMS, and the number of users have reached 430 million.

WhatsApp has set yet another record. The popular multi-platform instant messaging service has reached an average of 50 billion messages (sent and received) per day. The growth seems unstoppable and, according to market analysts, will continue in the future.

The figures have already exceeded the volume of SMS. In about a month, the number of active users has increased by 30 million from 400 million in December 2013.

The competition has been brutal so far, and no one has managed to scratch WhatsApp leadership. Even though, WeChat, LINE and KakaoTalk are the three services that have conquered the West, collecting millions of signatures in a short time. While, Snapchat has managed about “50 million messages per day.”

To attract users, the makers of this mobile app integrate features such as sharing photo, video and other media content including self-destructing messages, and stickers and games. The co-founder and CEO of WhatsApp, Jan Koum called these features “gimmicks” and reiterated that the business model of WhatsApp wouldn’t be changed. It won’t integrate anything like that and will always be free from adverts.

“We just want to focus on messaging – to us there is a lot of coolness in having a pure and simple messaging, and if people want to play games there are plenty of other sites and applications they can go to and play games,” Koum said during the DLD Conference in Munich.

Koum has also pointed out that companies like Facebook, Google, Yahoo and Twitter offer great services, but profits come mainly from advertising. WhatsApp is a small company, consisting of just 50 employees, including 25 engineers and 20 are concerned with the help and support. After the first year of use, you are required to pay $0.99 per year, and it’s enough to push forward the development of the mobile app and cover the costs.

Speaking of the privacy issues, the CEO has touted that WhatsApp only requires the phone number and doesn’t collect any other personal information. Finally, as regards the mobile platforms, he preferred Android as its open nature allows to add the new features faster.

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