Facebook has made some changes to the News feed algorithm. With immediate effect on the social network, the change determines what content should appear on the bulletin board based on user’s activity. In fact, the algorithm makes balance between the status updates by your friends and Groups that you joined or the Pages that you like.
Specifically, the change will affect the Pages. Chris Turitzin, Product Manager of the group led by Mark Zuckerberg explained how “people see more text status updates on Facebook they write more status updates themselves.”
“In fact, in our initial test when we showed more status updates from friends it led to on average 9 million more status updates written each day.” He added.
In short, users tend to share more of their thoughts within the network, even when their contacts do the same, thus creating a virtuous circle of communication. The rule doesn’t seem to be confirmed on the status update from the Pages, and it convinced the team to revise the algorithm that balances the presence of the pages on the News Feed.
The altered algorithm will essentially reduce the distribution of text status from the Pages, which now must rely on different modes of sharing.
However, the change seems to meet the need of users in the right direction. And, Facebook aims to encourage the Pages to act differently and more transparent instead. He advised Page admins to embed the link in their status — A more visual post with picture, title, excerpt of the post, publisher etc. — because these posts get more engagement and get more likes, comment, shares and clicks.