Amazon seems ready to enter the console market. The retailer is preparing an Android console at a competitive price against Xbox One and PS4.

Amazon is reportedly gearing up to unveil its gaming console based on Android this year. It would go into direct competition with Xbox One, PS4 and Nintendo Wii U.

According to VG247, the console is currently under development in collaboration with its subsidiary Lab 126, which assisted the Kindle project. It would be priced below $300 and identical to the size of original PlayStation. The alleged console will be “grey in color, oblong in shape and with sharp edges,” and may offer streaming and downloading of games, music, movies and popular TV shows.

Amazon is currently referring the project with a series of code names while the specifications and features aren’t yet known. While close sources claim, it will be a direct competitor of the rivals, and the team of Jeff Bezos may have demoed some of popular titles of iOS and Android platforms.

Game Informer has reported that the console may be marketed late this year, more precisely before the Black Friday 2014. It will be equipped with a dedicated controller and will provide access to digital games sold by Amazon itself. While previous reports suggested that the console could be powered by Qualcomm’s MPQ processor, designed for Smart TVs and Digital Media Adapters.

Earlier this month, Amazon sent invites to a selected group of people for an event, to be held in Boston tomorrow. The invite reads Amazon is “working on a new revolutionary V1 product that will allow us to deliver Digital Media to our customers in new ways and disrupt the current marketplace.” It adds weight to the speculations.

At the moment, neither Amazon nor Qualcomm have made any comment about it, but in any case, the online retailer has a huge user base, and maybe it will lead to an unprecedented success in the console segment.

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