More changes will happen to the executive line up of Microsoft as Recode revealed the departure of the company’s executive VPs Tami Reller and Tim Bates. This news came from a number of inside sources, and while Microsoft refuses to comment on the issue, the announcement was not exactly unexpected.
A month ago, the company announced that Satya Nadella would be Steve Ballmer’s successor. The Board who appointed Nadella as the next CEO included Bill Gates. It’s only natural that Microsoft’s two other titans would choose to change paths after this decision.
The new changes are expected to be announced Tuesday, but that can be just all for formality’s sake.
Where to now?
Tami Reller and Tim Bates have been very quiet about their decision to leave, and there is no word yet as to where they are off to now. However, now seems to be as good a time as any to remember what these two did for Microsoft.
Bates, until his decision to leave, has been the man behind Microsoft’s stellar business development. He was considered and among the top insider favorites for the CEO position prior to Nadella’s appointment. Reller, on the other hand, has been heading the company’s marketing wing. She will be helping with the transition according to reports. While there are plenty of competent replacements waiting to take their positions, a significant improvement these two have contributed to Microsoft would always be remembered, and hopefully maintained by their successors.
Musical chairs ala Microsoft
Aside from Bates and Reller’s departures, other top Microsoft executives are going to change their areas of management.
Julie Larson-Greene, who has been heading the hardware development side of Microsoft will now be head of My Life and Work, a division inside the Applications and Services Group. Larson-Green was also considered for the CEO position. She steps aside to give way to the return of ex-Nokia top executive Stephen Ellop who announced earlier that he will be handling the division that is responsible for Xbox and Surface Tablet.
For the meantime, Eric Rudder, who currently handles advanced strategy, will be taking over Bate’s responsibilities, and Chris Capossela, marketing executive, will be replacing Reller.
Clinton’s political strategist and the aggressive soul behind the Scroogled campaign, Mark Penn will move to a bigger responsibility to see where Microsoft can invest and what markets has open opportunities for the firm. He will most likely play adviser to Nadella just like what he did for Ballmer.
Nadella plays his cards
While the shakeup might put employees working for Microsoft a bit on-edge, stock figures for Microsoft in Frankfurt have only gone down 0.2 per cent since Nadella’s appointment. It actually went up in New York last week by about 5.4%. This could signal a somewhat stronger trust on Nadella’s capabilities by stockholders. Hopefully, he would be able to deliver because Microsoft has hardly made a dent in the mobile scene compared to its competitor Google and Apple.
The two operating systems (Android and iOS) are dominating the mobile scene, completely putting Symbian systems off the loop. While Microsoft’s system resembles iOS and Android, and Windows 8 seems to be trying to be as light and compact, the company needs to do something earth-shattering to break the monopoly of these two.
Nadella is the third chief executive of the company following Bill Gates and Ballmer. He is taking over a company that has been hoping for better numbers since 2011. Sure, it’s still a relevant OS for laptops and desktops, but in a world where mobile computing is becoming the norm, Nadella is facing a very tall order.
Nadella is not new to the business. At the moment, he is playing his cards and making sure he has the best set that will help Microsoft rake in profits. As for the leaving executives, Silicon Valley companies will be falling in line to sign them up.