Google has rolled out some significant changes to their Search Engine Results Pages (SERP), removing the underline already noticed and reported by many surfers in recent days.
Google Search for desktop has undergone a makeover, which have already been done for mobile and tablet devices. The changes include a larger body text of result titles and the absence of underscores. In addition, the Moutain View group has also increased line height in an attempt to provide more clear and consistent experience.
According to Google: “Improving consistency in design across platforms makes it easier for people to use Google Search across devices and it makes it easier for us to develop and ship improvements across the board,” Jon Wiley, Lead Designer for Google Search, wrote on his Google + page on Wednesday.
Although, the underline removal doesn’t seem fruitful as many of users are not liking it. One read, “It’s all about posing more ads with lesser useful content on each page. It’s awful to scroll more, jump through more and more pages, and look at more ads.” Second says, “Looks messy #bringbacktheunderline.”
Another said, “This design leads to miss click ads, the font color from the orange box is not clear enough, and most users don’t even pay attention to it because the markup stuff google had lately, so there is a lot of miss clicks going on, lowering organic high quality sites CTR.”
Last year, Google’s senior vice president of search, Amit Singhal promised to improve its search products in the context of design and functional standpoint, saving users’ time. However it seems unlikely now, and Google is making any concrete statement on the messy change in search results.
“We take our responsibility to craft the very best experience quite seriously. To that end, we extensively evaluate any change to ensure that we’re making things better for as many people as possible. Not everyone will like every change we make, but we’re confident this is the right direction for Google Search.” Jon Wiley said yesterday.