Reportedly, a big NO from Microsoft and Google for Asus Transformer Book Duet TD300 tablet.

Microsoft and Google have nipped Asus’s dual-boot Transformer Book Duet in the bud. At the Consumer Electronic Show earlier this year, it was reported that Asus was planning to launch Transformer Book Duet TD300. It was expected to be a laptop/tablet hybrid, which allows users to  use both Windows and Android operating systems, seamlessly. However, it’s not likely to come out in the market, courtesy Microsoft and Google.

After being unveiled at 2014 CES, the dual-boot device was to launch by the end of March. While the annual CES is generally not expected to throw up any major surprises in the case of laptops and tablets, the dual-boot device was big news. It was deemed one of major innovations, and it had rightly arrested everyone’s attention at the event.

It had also grabbed internet space with a flurry of reports precisely because the duo had agreed to come together. Technically, as a convertible device, it was expected to run both Windows 8.1 and Android 4.2.2. It would have been a significant breakthrough to facilitate both Windows and Android on the one device.

However materializing this breakthrough is a stern challenge in the market, which is controlled and micro-managed by companies like Microsoft and Google. Reportedly, both these companies seem to have their reservations on the launch of a device that allows users to use both OSs, Windows and Android.

There’s a threat somewhere lurking in the backdrop of the launch of a device that only Microsoft and Google can see. Contrary to the previous reports, now Microsoft seems unwilling to allow this to materialize, and Google seems to be pleased with a market characterized by Android devices. The writing is clear on the wall. In a free market, the smaller companies aren’t quite free to design and launch products, not without a nod from Microsoft and Google.

With acute pressure being exerted from these tech giants, Transformer Book Duet TD300 has been abandoned. Further, Asus will also reportedly stop the sales of dual-OS Transformer AiO P1801 and P1802 all-in-one computers which were launched last year, again due to Microsoft’s ‘new policy’. This new policy doesn’t tolerate the sales of dual-OS products.

At the CES when the hybrid device was unveiled, it was expected that other companies will also launch some other dual-OS devices in the future. However with Transformer Book Duet itself being wiped out before it is launched, other companies will have to think more than twice to conceive a similar product.

Reportedly, a similar incident happened in Shanghai in September, 2012. Acer and Alibaba had jointly conceptualized, and designed a phone that had to be cancelled. Accordingly to reports, Google had orchestrated the cancellation by threatening to discontinue its Android licensing with Acer.

At present, the definitive details of the reported cancellation of Transformer Book Duet TD300 have yet to emerge. The official statements from either of the parties are still awaited. Hence, it will be better to hold our judgment till we’re provided the irrefutable explanations, if there’re any.

4 COMMENTS

  1. I think that stopping the dual boot from happening will have anti-competitive consequences. If they had to interact face to face on such a device, the better of the two would pull ahead or at least force the weaker of the two to add competitive features.

    Companies like these do NOT own customers although they act like they do. They forget that without people out there in the world that use their product, they would not exist at all.

    Thus, I think they should do everything in their power to bring more choice to the users in order to validate the only REAL reason they should exist at all…in order to provide valuable services.

  2. idiots , people that want that will do it anyway and do it for free like they do already . now ms/google wont get any $ for it lol

  3. thats because gates is back and he wants more money. He needs everything in the world, his only goal is to have everybody in the world working for him (using only his outdated stuff). The policy change came right after he came back cause he is not making enough money and wants it all. people like this are bad for society and decisions made by one man by inadvertandly kill us all in the long run over his abusive anticompetitive practices. But who cares right?

  4. So as often as Microsoft and Google claim to be in the corner of “connectivity” and the rights of the consumer to use the internet they are the same as every other corporate entity.They are in it for the money alone and anything that might reduce their profit share, even though great for the internet and great for technology itself, they feel obliged to destroy.

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