It’s to make some news when Apple and Comcast hold talks about streaming-television service. Apple wants special treatment on Comcast’s cables to get around the public internet traffic and consequent congestion and provide seamless TV-service.
Apple set-top box will be used for streaming TV service with Comcast’s network that will facilitate congestion-free streaming. The talks are in the initial stage, as is evident and if the two companies reach any agreement, watching TV will reach a new level of sophistication.
The phenomenon isn’t new in the tech world and hasn’t transpired overnight either. The interaction began for a faster TV set-top box with Time Warner Cable Inc. that Comcast is on course to acquire. Of course, there’re other devices available as Microsoft’s Xbox gaming console and Roku’s set-top box, having a fair degree of penetration into the streaming of TV. However, there’s nothing as yet available to the tune of what Apple is seeking through these talks with Comcast. The separate flow and guaranteed network quality demanded by Apple are, as of today, out of reach.
Comcast might just like this idea that Apple is proposing. It’ll only serve to further the cause of Comcast and render Comcast richer in the end. Comcast was, in its own way, interested in internet-connected set-top box that will leave behind the traditional set-top boxes.
While Apple and Comcast may stand to gain out of this deal, it’s not necessary it’ll get through. The terms and condition may get in the way. Apple expects that the user’s sign on the new device with Apple ID. The Cupertino also insists on keeping customer data under its control. As if it wasn’t enough, Apple wants a piece out of the subscriptions paid by customers. Naturally, Comcast isn’t likely to be co-operative on customer data and the other terms cited above.
Some view this development as yet another testimony of the use of internet, and what companies like Apple are capable of doing, if ‘net neutrality’ isn’t considered seriously. Quite clear as it is, Apple wants no buffering or hindrance in streaming of videos, and it should be in sync with the quality of Comcast’s TV transmissions to average set-top boxes.
But the concerns of TV programming rights that Apple will need to acquire and the control over customer data may just come in the way. Even for the quality that Apple is demanding, Comcast will have to heavily invest into new equipment’s and technology which the cable operator will consider against the benefits to arrive at a decision.
Let’s just understand that Apple isn’t asking for priority for its streaming of videos, it’s asking for a separate flow, which may not flow for very long because net-neutrality restrictions are likely to be in place by 2018 and under which Comcast can’t discriminate how the network traffic flows through Comcast cables.