Samsung not only tries to steal the thunder from rivals in the world of smartphones, but also in every field. And this time, its main competitor isn’t Apple but the in-house giant LG.

Earlier this week, LG has announced its Smart Lamps that can be connected to Android devices, and here’s Samsung with its own Smart Bulb series with ten years of life span, apart from Bluetooth control.

Samsung has announced today that it will introduce a new range of LED Smart Bulbs at Light + Building 2014, which will be lighter, more efficient and decorative. One can easily control up to 64 Smart Bulbs by installing an app on smartphones or tablets. Moreover, it uses Bluetooth technology to connect and control, instead of relying on traditional Wi-Fi setup.

Vice President of LED Lamp Marketing, Hee-Chong Yoon quoted, “Based on our extensive experience with semiconductor and LED technology, as well as our knowledge of the appliances industry, we are in a unique position to deliver exciting smart solutions for the LED Lighting industry”.

“Our ultimate goal is to connect the digital dots in our customer’s lives and Samsung is well positioned to deliver LED solutions for the Smart Homes of the future.” He further added.

Samsung has taken care for both B2B and B2C markets while designing three new ranges. Users can dimmed down the Smart Bulb to 10% brightness and is CCT tunable from 2700K (arm white) to 6500K (cool white) with a lifetime of 15,000 hours or 10 years per Smart Bulb.


Samsung’s PAR-series has lightweight structure and delivers quality lighting with a high CRI of over 90. It is best suited for professional interior and color-critical applications.


Lastly, the Korean giant’s LED Classic Lamp is graceful without further requirement of a distinct fitting. The installation cost for Samsung L-tube series remains low due to its ECG/CCG compatibility and it is best suited for internal areas. Unfortunately, these series can’t change colors, unlike its counterparts.

Samsung hasn’t disclosed the pricing and availability for the LED Smart Bulbs, however, if we see the trend of LG Electronics, the price would be around $32-$35.

Source: Samsung Tomorrow