As expected, Microsoft Office for iPad has great potential to be an instant success. To no surprise, the Office suite for iPad has killed the competition in the free category of apps on the App Store and occupied utterly.
Microsoft CEO Satya Nadella has tweeted a screenshot of its first success with a message: “looks like it’s a productive Friday for # iPad owners!” and also thanked Apple CEO Tim Cook “to bring the magic of Office for iPad customers.”
The most attractive app of iPad users is, in all likelihood, Microsoft Office Word now, followed by Excel and PowerPoint, and OneNote that has climbed up to the fourth position after getting iOS 7-like overhaul.
[one_half]It’s been two days since Satya Nadella unveiled the suite of apps for iPad users at a private event in Sans Francisco. It marks his first major appearance as CEO of Microsoft as well as the new business model of Microsoft.[/one_half][one_half_last]
Mobile First, Cloud First[/one_half_last]
FYI, the Redmond developers, released the new apps separately, unlike its Windows counterparts. All of them are available for free and offer the ability to view documents, spreadsheets and presentations. To edit and create content, however, you must possess an Office 365 subscription, which costs $99.99 per year. The Office 365 subscription can be used on up to 5 PCs or Mac and 5 tablets. It also includes 20GB of more storage space on OneDrive for all five users and 60 minutes of Skype calls per month.
It seems that Microsoft freemium strategy is working out with Office for iPad. The model will benefit both Microsoft and Apple. As confirmed by Apple, Microsoft will get 70 percent of the revenue of all in-app purchases (Office 365 subscriptions) whereas Apple will get 30 percent, but there’s a twist. Apple will get its cut only and only if the purchase is made within Office for iPad apps.
However, these stats don’t show the long-term traction, but it’s nevertheless impressive to see the dominance of Microsoft products. In addition, Skype for iPad isn’t too far behind and has snatched 10th position in the chart.
Need I say more?