Yahoo seems to have already entered into an unchartered territory deciding to launch its own video sharing service, and it may give YouTube a run for its triumph.

According to Recode, former Google employee and Yahoo’s CEO, Marissa Mayer is bending over backwards to make this new venture a thriving success by getting YouTube’s biggest networks to promote their work on its platform.

Yahoo has initiated its video service, to curb the growing complaints of video controllers who aren’t able rake in much profit through YouTube. However, Yahoo isn’t blindly following YouTube’s footsteps; the YouTube rival, unlike YouTube itself, won’t allow users to upload 100 hours of content every minute. It’s decided to follow a rather concise and selective approach by “cherry picking” only popular YouTube offerings. Though, gradually, it might open up its platform further, were the words of a Yahoo source.

If the report is to be believed, Yahoo executives are ostensibly offering more lucrative deals to YouTube video makers and owners by promising better revenue economics. Better advertising revenues and more space on Yahoo’s heavily trafficked home page are some of the offered perks on the chart. Mayer seems to be well aware of the marketing power – granting additional space to trigger YouTube’s sales is indeed a tantalizing offer.

Marissa Mayer, the bold face behind Yahoo’s phenomenal success, seems to be pushing hard to get this service on the floor soon. Once the veil is lifted, Yahoo can garner $37 billion cash that can be used as a massive investment against YouTube. In the long run, however, the move might skid to a halt, considering the reserves of $50 billion that Google carries in its giant pockets that can as easily be used against Yahoo.

Lately, YouTube has offered audience guarantees to advertisers to lure more currency through the platform.

If everything goes well, and so it may, given the tremendous efforts of the Yahoo team into the endeavor, Yahoo’s YouTube-like service will be launched in the next few months. After Yahoo’s failure to take over DailyMotion, YouTube enthusiasts can do nothing but wait to see the results of its new experiment being unfolded before their eyes.

Source: Recode