After Japan, Apple has conquered Great Britain (GB) in smartphone sales leaving behind Android, BlackBerry and Windows Phone. Unlike, Samsung and BlackBerry, Nokia has shown a growth.

According to a report by Kantar World Panel ComTech on smartphone sales, Apple’s share of the smartphone market stood at 32.1 percent in GB from December 1st 2013 to February 28th, 2014. Whereas, Android’s share dropped to 54 percent from 58.3 percent as compared to the last year. BlackBerry, meanwhile, slipped from 5.1 percent to 3.4 percent. And, it clearly indicates, both Android and BlackBerry didn’t perform so well.

Kantar noted Windows Phone share grew from 6.7 percent to 10.1 percent over the same time span, and indeed it’s a good news for Windows Phone lovers.


While GB statistics are worrisome for Android, but, if we consider other European countries – Germany, France, Italy, Spain – Android has increased its lead over the iOS by 2 percent, and bumped 68.9 percent, while the latter plunged to 19 percent with 2 percent drop.

Even, on the hardware front, the results are same. BlackBerry, Nokia and Apple have increased its sales, in which the Finnish company climbed from 5.6 to 9.6 percent.

Sony and Motorola, backed up by the Xperia and the Moto G, move up from 5.5 to 8.9, and from one to 5.9 respectively. On the other hand, Samsung’s net share has dropped to 30.2 percent showing a steep fall of 7 percent. It even went below Apple. However, HTC shared the podium with Samsung with 5 percent down to a 4 percent share. Hopefully, now all new HTC One (M8) may help the Taiwanese company to score in the future.

The arrival of Motorola’s Moto G in Europe has definitely jolted Samsung, and its mid-segment market share as their devices are more powerful comparing to the latter’s low-budget phones.

Apart from Apple and Samsung, other companies are also showing growth, which is a good sign for the competition that risked of becoming a two-horse race.


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