Facebook’s seems to have taken a plunge into a flood of changes to lure its users and advertisers alike and also to widen the user experience. Facebook took the lid off from the two most prominent improvements that it is likely to bring about on its main page in the coming days.
Facebook has already gotten its hands on for a new design for ads in the right hand column. For a long time, users had learned to ignore the tiny bits of ads that were reluctantly displayed on the right side of the main page.
However, Facebook’s new ad policy of displaying bigger, but fewer ads, will change the trend. The bigger ads, assumedly, will provide a three times better engaging experience as bigger images hinged to the ads are likely to attract more eyeballs. The new ads are slated for a roll-out in the coming months with some advertisers getting to grab the option in the month of April itself.
Meanwhile, both larger and smaller ads will be equally supported unless a complete transition takes over. Clearly, Facebook is contemplating a better and a more engaging user experience through this move.
On even a more important front, Facebook has decided to make things less annoying for the users who get bombarded with irrelevant stuff repeatedly in their News Feed. The new Facebook update will see users relishing the news that is relevant to them, by eliminating spammy stories.
The first improvement that Facebook has introduced in its update is a halt on ‘Like-baiting’. Many news feed readers are urged to take certain ‘actions’ on a specific post in order to get additional distribution. Such stories in the news feed might not be of any relevance to users, and hence end up providing a lesser enjoyable experience to them. As a step to cure the users of this malady, Facebook will detect these stories and ensure that the lesser prominent stories aren’t shown in the news feed.
In a second advancement to a better user experience, Facebook will curb the instances of repeated content – photos and videos that are shared over and over again to garner the user’s attention. Facebook will now try to de-emphasize these pages hence providing users with a less frustrating scrolling experience.
The third updated feature will try to reduce the cases involving spammy links. These links mislead the users by tricking them into clicking through to a site that contains only ads or a set of some frequently circulated content. Needless to say, this degrades the overall user experience. The new update will take care of spammy links by measuring how frequently people who visit a link choose to like or share it, thereby confirming the authenticity of the link.
The aforementioned changes are being brought about to avoid the popular site from drowning in frivolities of content and ads. Undoubtedly, the changes will shower users with an improved social experience.
Recently, Facebook has also removed the Messaging features from its main Mobile app in order to bring more user interaction towards its Messaging app. Whether the changes will benefit the social network or move it towards saturation point, the answer lies in the future.