Netflix has decided to stream its contents as a cable channel with the help of three cable operators. The best shows and movies from Netflix can be accessed through set-top boxes.
Netflix (NASDAQ:NFLX) has signed a deal with Atlantic Broadband, Grande Communications and RCN to deliver its content through TiVo set-top boxes. According to the deal, the Netflix App will be included into the TiVo service to stream the on-demand media in addition to the Live TV.
All three companies have huge user base which will definitely be beneficial for Netflix. This partnership will also eradicate the necessity of the device like Set-top boxes, input ports, remote controls, tablets that are required to access the service. Thus, providing a simpler way to enjoy the service.
On the occasion, David Isenberg—chief marketing and strategy officer, Atlantic Broadband—said, “Now, watching Netflix is as easy as changing the channel”.
“The ever-expanding selection of titles on Netflix is a tremendous complement to Atlantic Broadband’s existing portfolio of Live TV, HD channels and On Demand programming. Integrating the world’s leading Internet TV network with the world’s best DVR platform underscores our commitment to delivering customers what they want – instantly”, he further added.
Whereas, Jim Holanda, chief executive officer at RCN and Grande Communications stated, “The dynamics of this game-changing relationship are clear: more choices for the viewer via a simple, unified device.”
As per Bill Holmes, head of business development at Netflix, these three companies are leading innovators and this partnership will provide an easy and better viewing experience to their customers to watch Netflix with greater image quality.
The Netflix from the providers will be available to customers from April 28th, 2014 at no extra cost. However, customers should possess a separate subscription to Netflix and Grande Communications or RCN and Atlantic Broadband TiVo DVR service.
Netflix is currently available in North and South America, the Caribbean, and parts of Europe (Denmark, Finland, Ireland, the Netherlands, Norway, Sweden, and the United Kingdom). However, this new service is only for Atlantic Broadband, Grande Communications and RCN customers. On the other hand, Hulu has started blocking the VPN users in order to stop the outsiders from accessing its contents without permission.
No doubt, the online streaming media companies are changing their business style quickly in order to lure more customers.