Foursquare has always been centered on users “checking in” to sites, but the location-sharing app company has decided to create a more personal feel – and a more personal app – for sharing intimate location details.
Swarm, the new app will allow you to find out where important friends are – and by “friends,” I do mean those that you want to do more than chat with on Skype or talk to in a text message). Foursquare has said that its current location-sharing app is excellent for those who want recommendations in their area about great restaurants and places for random social meetings, but Swarm will fill the void and allow you to meet with friends you’ve known a long time, people you fill your weekends and leisure time with that know you as more than just a passing acquaintance.
“Our company has always been about helping you keep up and meet up with their friends, and discover great places. Our two new, unbundled apps are designed to do that for everyone. Swarm is for people who want the fastest and easiest way to connect with their friends. Foursquare is for explorers who want to know about the best spots, and to share what they’ve found with others. The two apps have been built to work seamlessly together – and we can’t wait until both apps are in your hands,” Foursquare said in its Swarm app announcement on its blog.
As with Google’s new unbundled Google Docs, Google Slides, and Google Sheets, as well as Facebook’s recent decision to separate texting capabilities from its core Facebook app and place them all in Facebook Messenger, the question becomes: “What are the benefits of Foursquare’s decision?” The answer comes down to “private app space.” In the same way that you want to be with your close friends apart from all your friends on Facebook, Swarm will allow you to populate the app space on your screen with friends who matter, people whose lives you’ve invested in. Just when the world starts to take on the idea that associates are your Facebook friends, Swarm is there to remind us that they’re not – and that, while we should keep our enemies and acquaintances close, we should still keep our true friends even closer.