You may not know much about Xiaomi, but the Chinese manufacturer is making a big name in its country. It’s the No. 1 phone maker in China but just recently, it decided to join the tablet game by introducing the Mi Pad.
The Mi Pad is Xiaomi’s very first tablet offering, sporting 7.9 inch IPS Retina ultra-clear screen with 2048 x 1536 pixel resolution at 326 ppi. It is world’s first tablet equipped with a 2.2GHz Tegra K1 processor along with 2GB LPDDR3 RAM. Its entry-level variant starts with only 16GB of storage capacity but features a micro SD slot to expand the storage space up to 128 GB. There’s an 8-megapixel rear camera with 5-megapixel front camera. As for the price, it’s very affordable at only 1,499 yuan (approx. $240).
The Mi Pad is Xiaomi’s first foray into the tablet game, and it hopes to capture the market mostly dominated by Apple and Samsung. The iPad has captured a big percentage of the tablet market in China with 38%. As expected, Samsung follows but with only 10 percent. Lenovo trails behind with 7 percent.
So how can Xiaomi change the numbers? The way it entered the smartphone game: by putting a low price tag. That’s true because the $240 price of the Mi Pad is about half of the iPad’s. There are a number of Android tablets at the same price point— those are the ones Xiaomi should be competing with.
Tablet sales have started to flatten according to analysts at International Data Corporation. This could be because there are more companies joining the market and people are given more choices. Apple’s iPad sales went down from 40% to 33% but still on top. Samsung still No. 2 with a slight jump from 18% to 22% of the total market.
Let’s see if Xiaomi can change the game, at least, in emerging market China.