In playing Temple Run, you’d never think about the life lesson behind the game. After all, you’re only running down what some have called “a yellow brick road” to avoid getting eaten by the Big Bear running behind you. You’re too busy dodging precipices and death to think about how the game points to life, but one thing’s clear: life throws us obstacles – but keep running.
If there’s anyone that’s taken that lesson seriously, it’s Imangi Studios.
Today, Raleigh, NC-based Imangi Studios announced that its hit game Temple Run has reached its 1-billionth download – no easy feat for an 11-person team that started as a self-funded, independent project.
Alongside of the 1 billion download achievement, Imangi Studios lets us in on some other statistics: 60% of the game’s players are female, and 40% are male; thirty-six percent of all gamers are Chinese, 21% are American, 4% Indian, 4% British, and 3% are German. Temple Run hit the mobile market in 2011, but the game has also won a few awards in the last three years: It was the Nickelodeon Kids Choice Award winner and the British Academy Film and Television Award (BAFTA) winner in 2012, as well as the third-most downloaded game app of all time last year. Today’s announcement adds a cherry to an already-impressive three-year streak for Temple Run.
With Temple Runs success, the game joins the top games, including Rovio’s Angry Birds series, which hit the 1-billion download mark in 2012. It’s honestly kind of crazy. When we started out, we couldn’t have dreamed of hitting a billion downloads. Now, it’s being played around the world, and it’s amazing to see how much players love the game and want to keep playing. We’re proud to be standing next to Angry Birds,” said Imangi Founder Keith Shepherd.
Shepherd, the Imangi Studios CEO, has said that the company is likely to develop non-Temple Run games in the future, and may create a Temple Run 3. At this moment, however, the company’s basking in the sunlight of a successful game that saw 50 million downloads (Android, iOS, Kindle) in its first 13 days – surpassing Rovio’s Angry Birds rout of the same number in 35 days back in 2012.