Tablet sales are in massive decline, and, when compared to smartphone sales, the smartphone’s larger brother isn’t fairing well. This is expected in the economy, when one considers that most tablets are unsubsidized with carriers worldwide and that many individuals desire a competitive $199 price tag out of pocket for the latest tablets – something that is not common nowadays in most places. By the time tablet prices drop to prices that consumers deem reasonable, tablets are often two years old and simply too old to buy at that point.
Apple finds itself in the same position with its iPad Mini and iPad Air lineup currently, but Apple isn’t done with the iPad. The company that started both the smartphone and tablet revolutions with the iPhone (2007) and iPad (2010) isn’t finished with its revolutionary tablet. According to Apple CEO Tim Cook, Apple looks to revolutionize and grow iPad sales once more with some new products down the pipeline. Tim Cook hasn’t said anything about new iPads, but the company’s current commitment to the iPad Mini and iPad Air indicates that we’ll see new iPads with each passing year.
Apple owns 28% market share in the mobile tablet arena, followed by Samsung at 18% – and other Android competitors register in the single digits when it comes to tablet market share. Both Samsung and Apple dominate in smartphones as well, with Samsung and Apple taking near 100% of smartphone sales in 2013.
Apple and Samsung struck a truce recently that halts all worldwide lawsuits the American tech company had against the Korean manufacturer. Samsung is also a display maker for Apple, and despite Apple’s efforts to “wean” itself from Samsung dependence, the American tech giant finds itself relying on Samsung for iPhone part production once more.
We shouldn’t forget about the iPad, but we know that Apple’s iPhone sales are the company’s greatest asset. The iPhone 6, due for arrival next month, looks to bring a 13MP camera to the iPhone 6 experience, in addition to two display sizes (4.7-inch and 5.5-inch displays) and iOS 8, the company’s imminent upgrade to what Apple calls the world’s most advanced operating system. iOS 8 will also appear on both the iPad Mini and iPad Air, both Apple’s larger and smaller tablets that now feature Retina displays.
Evidence from within Apple logs show that the company will increase its screen resolution on its new iPhone 6 models, but there’s been no word on whether or not Apple will increase the screen resolution of the iPad Mini 3 and iPad Air 2.