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LG announces its G Watch R Android Wear smartwatch, one that has already beaten the long-awaited Moto 360.

Motorola announced the arrival of the Moto 360 “later in the summer,” and, with August now at an end, consumers are waiting for what many believed to be the luxury smartwatch of the Android Wear lineup.

LG has now taken offense at the notion that the Moto 360 is the top smartwatch of the crowd. Its response? To release an answer to the Moto 360.

Called the LG G Watch R, LG’s newest smartwatch runs Google’s Android Wear platform to connect with Android smartphones running Android 4.3 Jelly Bean or higher. The G Watch R comes with a 1.3-inch Plastic OLED (or POLED, for short) display bearing a 320 x 320 screen resolution, a 1.2Ghz Qualcomm Snapdragon 400 processor, 4GB of internal memory storage and 512MB of main memory (RAM), 410mAh battery, and IP67 certification. The G Watch R bears an original black color but may be available in additional colors down the line. This doesn’t count the array of sensors available in the smartwatch, such as a compass, accelerometer, gyroscope, barometer, and so on. A calfskin wristband and a fully aluminum smartwatch make the G Watch R one that will definitely turn heads.

LG-G-Watch-R-Profile

We don’t yet know the pricing available for the G Watch R, but we can say that it’s definitely a large step up from the original, rather plain Android Wear G Watch that Google announced at I/O 2014 in June.

LG wants the G Watch R with its round watchface and regular watch appearance to win the hearts and wallets of those who were turned off by the company’s first Android Wear smartwatch. At the same time, however, it’s likely that the Moto 360 made its announcement and provided teaser videos too soon. LG’s taking on the Moto 360 – and, for now, it looks as if the G Watch R has put the Moto 360 on notice.

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