It seems Apple is too busy or we can say, its Apple’s week. First, Press invite for September 9 event, then iCloud hack, Campus 2 construction video leak and now for the first time, Apple revealed top 10 reasons for the app rejections.

If you are a developer and you’ve ever wondered why your application was rejected when you’ve seen plenty of other apps get accepted, Apple has finally decided to let you in on the decision making process. On Tuesday, the Cupertino Company published a list of the top 10 reasons why it rejects apps from the app store. Apple is clearly hoping that finally releasing this list will help prepare developers for the rather rigorous process of actually having their applications get onto the iOS App store. The guidelines seem to be the same whether talking about the App store for the Mac, the iPhone or the iPad.

Being careful to be extra helpful, Apple even shed some light on what percentages the rejected applications fell under. Not surprisingly, the top reason for an app getting rejected was the need for more information. This particular category was at the top of the list by a wide margin, as 14 percent of all rejected apps fell into this classification. Coming in second place at 8 percent was a recitation of “Guideline 2.2” which states that apps that exhibit bugs will be rejected. This seems like a relatively easy reason to reject. If developers are indeed submitting games or other kinds of applications with an overwhelming amount of bugs, they are going to see their work rejected.


It should be pointed out, Apple hasn’t stated how many bugs will cause the application to be deleted. As any iOS or Mac user will tell you, there are plenty of programs that make it into the App store that have a number of different bugs. It’s possible some of these applications are simply carrying programming mistakes that aren’t obvious until a large number of users have run into the same problems.

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In a tie for third, at 6 percent are two different reasons why a developer’s application can be summarily rejected. Those factors are the developer not complying with the company’s Program License Agreement and making a user interface that is far too complex. Apple touts itself as a company that values having an easy to use interface, and warns those making their apps they should attempt to follow suit.

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The Cupertino Company’s list includes the little factoid that 5 percent of rejected applications can blame the fact that the developers either used misleading screenshots or descriptions or they mislead on what the app can do. These categories also include those who might have chosen a logo or a look that is far too similar to other popular applications already listed on the iOS store.

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The rest of the list is made up of occurrences that clearly don’t happen that often (or at least didn’t when talking about the week of August 28, 2014) but did indeed make the top 10 list for reasons to reject. Among those reasons are apps that don’t match up in iTunes Connect and the App names or contain placeholder text (4 percent), inaccurate or wildly inappropriate ratings (3 percent) and applications that aren’t yet finished and are actively being touted as “beta,” or “trial” versions.