Microsoft has pulled the covers of its latest cost-friendly smartphone offering with the launch of the Lumia 730 at the IFA 2014. The lower-end device was designed to aid folks who love taking self-portraits (better known as ‘Selfies’ in the modern age) which will be made possible thanks to the improved front-facing 5MP (Full HD) wide angle camera.

Not only that, the budget-friendly Lumia 730 will also come with dual-SIM capability, a feature pretty much present in the Lumia 630 and Lumia 530. With the photo-snapping feature is the obvious highlight of the Lumia 730, but the buck doesn’t stop there.

The Lumia 730 will be making use of Microsoft’s latest Lumia Denim firmware, something that should further hone the photo-capturing highlight that the smartphone is capable of. Likewise, the firmware will bring the Windows Phone 8.1 Update 1 to the device. Making it sweeter is that Microsoft has even added a free three-month Skype unlimited subscription for eventual users.

Among the highlighted apps is, of course, the Lumia Selfie app that should perk up the consumers as well. With the said app, owners will get more control for editing and/or enhancing their selfies, producing quality shots, which they can share and showoff after.

Moving on to the tech specs of the Lumia 730, it will be driven by a 1.2 GHz quad-core Snapdragon processor and 1GB of RAM. It will provide support for 3G networks while a 6.7 MP PureView camera with f1.9 lens will also be present on the back. Further features include a 4.7 Clear Black IPS HD display, 8GB of internal storage (expandable up to 128GB more with microSD card), a dual microphone and a removable 2,220 mAh battery. Again, the company opted for bright colors, following its affordable flagship Lumia 830, and the phone comes in green, orange, white and dark grey.

The Lumia 730 will reportedly be priced at 199 EUROS and will be made available starting September together with another 4G LTE variant dubbed as the Lumia 735.


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