Motorola Mobility has officially launched its new roster of devices with the launch of the Moto X and the Moto G smartphones. After a number of customizable phones, the new and improved devices will be made available as early as this month.

The new and improved Moto X is said to be an improved version. While the name of the device may be familiar, apparently rumored plans of a name change (supposedly to Moto X+1) never materialized. Rather, Motorola is keeping the old Moto X label but with tons of improvement.

That includes a larger 5.2-inch AMOLED 1080p display from the previous 4.7-inch AMOLED 720P display which should add a bit of weight compared to the previous model (about just 5g heavier). For power concerns, the Moto X will be using a 2.5 GHz Qualcomm Snapdragon 801 processor and an Adreno 330 GPU running at 578 MHz, a 13 MP sensor (f2.25) with dual flash camera and four microphones for enhanced call quality and noise cancelling.

The Moto X will have a 2,300 mAh battery which should be good for at least 24 hours of use and will run on Android 4.4 KitKat. It will feature an aluminum-framed shell to improve consumer perception on quality concerns.

The Moto X will be made available later this month for just $99 with contract. The price for an unlocked version is pegged at $499. In the UK, it is priced at £419.99 contract-free for the 16GB version. However with a £40 premium, you can opt for the 32GB version.

Another device that has gotten a significant upgrade is the Moto G. This time around, the Moto G will have a 5-inch 1280×720 pixel resolution screen. It will still rely on the same processor specs as the previous model (Snapdragon 400 1.2 GHz quad-core processor with Adreon 305 GPU) but makes up for it with an upgraded 8MP (f2.0) back camera and 2MP front-facing camera.

Motorola has also acted on previous consumer feedback regarding removable memory, especially for the ones who may not be satisfied with the 16GB built-in storage. The latest Moto G model will have provisions for a microSD card slot, meaning it can be expanded up to 32GB.

The Moto G will make use of a 2070 mAh battery and will also run on the latest Android 4.4 KitKat. The Moto G will retail for about $179.99 contract-free in the U.S. It will also be made available internationally such as the UK where it runs for about £144.99, also contract-free.