Microsoft today launched an online preview of the revamped MSN.com (preview.msn.com), which focuses more on personal productivity tools and content coming from different outside sources.
The revamp is part of Microsoft’s goal to provide “actionable information” in their websites. The company has partnered up with 1,300 publishers worldwide namely The New York Times, The Wall Street Journal, Yomiuri, CNN and The Guardian. Aside from that, a “services stripe” also appears at top of the home page, which provides easy access to personal services like Outlook, OneDrive, Office 365, Skype, and social networking sites like Facebook and Twitter.
The site even provides personal productivity tools like shopping lists, a savings calculator, symptom checker, and 3D body explorer. These new and additional features for the MSN website encourages MSN users to customize and personalize the site in accordance to their needs and wants.
Brian Mac Donald, VP for information and content experience in Microsoft, describes the new websites as being built “from the ground up for a mobile-first, cloud-first world” that would help people in completing their key digital tasks even with the use of different devices.
There are also plans to release Bing apps under MSN branding and bring them for iOS and Android in order to complement its corresponding Windows and Windows Phone apps. This means that the preference of users can easily be connected across MSN, Cortana, Bing, and other Microsoft experiences. He also added “information and personalized settings are roamed through the cloud to keep users in the know wherever they are.”
Though MSN is no longer a big player as it was compared before, there are still a considerable number of users largely due to being default homepage for Internet Explorer. According to Microsoft, MSN has a total audience share of 437 million people across 50 countries. As for its ranking, MSN ranks 26 among the top sites in the US. The revamping and launch of the MSN preview site is part of Microsoft’s goal to climb its way back to the top through the help of connecting with other top sites as well.
The MSN website is still on its preview phase and no official announcement yet on when it will come out from the preview stage.