Facebook Inc (NASDAQ:FB) is now testing self-destructing feature its iOS app after the previous attempt of unsuccessful Poke app.
Facebook seems determined in destroying Snapchat domination. After the failure of Poke App and Slingshot, Facebook is now introducing a new feature which enables its users to schedule their post and let it vanish after a certain period of time. Facebook users can actually choose from a minimum of 1 hour up to the maximum of 7 days.
This feature is introduced only to a small group of people. Later, Facebook confirmed this development stating that “we’re running a small pilot of a feature on Facebook for iOS that lets people schedule deletion of their posts in advance.”
This isn’t the first time Facebook is introducing experiments for new features to a small number of people. Facebook utilizes this option in order to obtain feedback and evaluate if the app is effective or not.
The introduction of the self-destructing messaging app by Facebook was introduced as Facebook Poke last December 2012. Though there was massive campaign to utilize this feature, it wasn’t successful to Facebook users because of lack in originality and general distrust of the application. Afterwards, there were rumors that Facebook is set to buy Snapchat for US $3 billion but Evan Spiegel, CEO of Snapchat denied this rumor. Facebook has integrated several features that mimic the features of Snapchat. Back in July, Facebook also introduced an application that is too similar to Snapchat called as Slingshot. During this time, Facebook aim was to “build something where everybody is a creator, and nobody is just a spectator. When everyone participates, there’s less pressure, more creativity and even the little things in life can turn into awesome shared experiences.”
Though full information about this new feature is still unknown to many, this shows Facebook’s strategy in terms of integrating Snapchat features to the social networking site.