BlackBerry Limited (NASDAQ:BBRY) just announced that the company has completed its acquisition of London-based Movirtu, a startup that provides virtual identity solutions for mobile operators that enable multiple numbers to be active even on a single device. The specific terms of the transaction were not disclosed to the public.
The technology offered by Movirtu improves device management in BYOD or bring-your-own-device as well as corporate owned personally enabled or COPE environments. Through this technology, a business or personal number can be utilized on a single mobile device, with separate billing for voice, data, and messaging usage per number. Users can easily switch between business and personal profiles conveniently even without carrying different devices or SIM cards. Charges for each profile are also carried on individually.
John Sims, the head of BlackBerry Enterprise unit gave a comment regarding this acquisition stating that “clearly this fits nicely within the strategy we have so far articulated. We are building recurring revenue streams in value-added services and providing more value to enterprises.”
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Although the terms of the deal were not revealed, some sources are saying that it is part of BlackBerry’s strategy to re-shape itself as other competitors like Apple and Samsung are overtaking the market. Ever since the take-over of John Chen, BlackBerry’s new chief executive, the company is more focused on selling its non-core assets, developing partnership with manufacturing and supply chain in order to make it efficient, and liquidating their real estate holdings.