The SIM-free 4.7-inch LG Optimus G smartphone has gone on sale in the UK via the independent retailer Expansys for £469.99. The LG’s flagship smartphone – Optimus G was globally introduced back in August last year, but the phone took a long time to arrive in the UK due to some 4G network-based limitations.

LG is promoting the device under the tagline, “Defy the limits of technology with breathtaking performance.” Dr Jong-seok Park, president and CEO of LG Electronics, quoted:

The Optimus G is a groundbreaking premium device not only in the history of LG but also in the smartphone industry. With the Optimus G, users will be able to experience unsurpassed UX features that will allow them to perform tasks that really enhance their daily lives.

Optimus G features a 4.7-inch LCD touchscreen with 1280×768 resolution. It incorporates the functionalities of IPS+ display offering a pleasant viewing experiences to the users. It sports a 1.5GHz Qualcomm Snapdragon S4 Pro quad-core processor, 2GB on board RAM, a 32GB of internal storage and runs Android 4.1 Jelly Bean.

The handset comes with a 13-megapixel LED flash camera on the rear that can capture videos at 1080p and a 1.3-megapixel front-facing camera.

Optimus G lacks the MicroSD card slot but packs a non-removable 2,100mAh battery. It weighs 145gm and measures 131.9 x 68.9 x 8.45 mm. It is clear that the smartphone is pretty much decent in design.

It offers support for Bluetooth v4.0, Wi-Fi IEEE 802.11 a/b/g/n, NFC, and GPS. It is capable of transferring data via 4G network and GSM.

The willing customers can buy the SIM-free black variant of Optimus G from the Expansys online store for £469.99 (or $712). However, the late delivery of Optimus G in the UK may put the Korean phone maker in competition with the latest upcoming HTC One, Sony Xperia Z and Samsung Galaxy S4 which cost £510 – £530 for the corresponding SIM-free models. As a result, LG might have to struggle enough to sell their immense lot of Optimus G smartphones in the UK.