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Apple iPhone 6 hits store shelves, madness reaching heights


Apple has officially launched iPhone 6 and iPhone 6 Plus in Australia, Hong Kong, Singapore, Japan, France, Germany, UK, and the US. As the case with any Apple launch, many Apple fans have already lined up in order to be the first ones to get the latest iPhone model from Apple.

Tim Cook, Apple’s CEO, spearheaded the launch in an Apple store near Silicon Valley. He participated in several “selfies” as long as they take the picture using an iPhone and shook hands with Apple customers. Almost all Apple stores held a countdown-like event before the store opens.

When asked about why he personally visited, Cook mentioned that “he wants to share the excitement’. Cook also added that he already has the iPhone 6 and iPhone 6 plus for months, and it is one of the “privileges” of being in Apple.

Australia was the first country to launch the iPhone model, and a man who was “number 1” in line showed his newly-purchased iPhone 6.

Before the launch, there was an incident involving a 24-year old international student from China. According to the news, the police ordered the student to leave the George street area around 10 AM for six hours or risk being arrested. This decision was made after the authorities supposedly asked the student to stay in line. The student, who declined to give her last name, remarked that the reason she did that was because she was worried she won’t be able to get the iPhone 6 as the number of people ahead of her started to multiply overnight.

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After seeing that state, she asked around if she can get an iPhone 6 from fellow customers who would sell it in a reasonable price. This wasn’t the case as the people in the queue would be selling their handsets at inflated prices.

This fear of not getting an iPhone is slowly starting to be true as more and more stores are reporting that they are already “out of stock”. Some carriers like Sprint and AT&T in New York were already sold out while a T-Mobile store has only one left. A T-Mobile representative remarked that they are “restocking as quickly as possible” while Michelle Mermelstein, a Sprint spokeswoman said in an e-mail that they are already “heavy in backorder”.

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Though a lot of iPhone models have been already launched in the market, the long lines for the launch of iPhone 6 and iPhone 6 Plus shows a heavy demand for Apple products. According to reports, both iPhone models have a total of 4 million pre-order requests for the first 24 hours since September 12. This number is twice more as compared to the pre-order request of iPhone 5S last year.

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