Despite the iPhone 6 problems, Apple sells 10 million due to fanaticism, not revolution. No smartphone experience is as wonderful as the fanatics who advance it.
We’ve been hearing about the problems with iOS 8, but it seems that even the new iPhone 6 and iPhone 6 Plus aren’t without their problems. Not only is iOS 8 proving to be a pain for battery life and Wi-Fi, but iPhone 6 Plus models are bending after being in pants pockets for some extended period of time.
One iPhone 6 Plus customer was headed to a wedding and, after a four-hour drive, noted that his iPhone 6 was bent. The other sat around with his iPhone 6 Plus in his pants pocket for 18 hours and noticed the same thing with his iPhone 6 Plus when he took it out and sat it on a table. There’s been no word on the regular, 4.7-inch iPhone 6 model and whether or not it’s proving to be a bending pain for users.
All of this adds up to a host of problems for Apple, and it seems as if Wi-Fi, Bluetooth, and battery life problems are major issues for Apple each year when a new update to iOS is released. The new iPhone 6 Plus will present Apple with new challenges to what has been otherwise a rather smooth ride for Cupertino.
With all of this said, the question put forth is the following: “How can Apple sell 10 million iPhone 6 models in its opening weekend?” This 10-million mark beat the 9 million iPhone 5s models Apple sold last year, and is the highest-selling weekend of all time for the company (and nearly every smartphone manufacturer in the known world).
What is it that makes the iPhone experience attractive despite its myriad of problems?
In short, we believe the answer lies in one word: fanaticism.
What else explains the long lines of iPhone users who lineup each year to get their hands on Apple’s latest and greatest? What explains the groups of customers who lineup days in advance, sometimes a week in advance, to be the first to grip the new iPhone(s)?
While some iPhone fanatics would say, “it’s all about the experience,” there’s no smartphone experience that good that would make people stand in line days in advance for a smartphone that’s just as good as the smartphone in hand.
How many smartphones do you know that can walk on water, brush your teeth in the morning, cook your breakfast, drive you to work, balance your checkbook each week, clean your home or apartment, and book your vacation time while you snooze? That would present some amazement over the iPhone. And yet, the iPhone doesn’t do these things.
What explains the love of the iPhone? Fanaticism. Have you seen iPhone videos that Apple shows each year, with people raising their hands in the air as though they’re giving “an act of worship” to Apple and the iPhone experience? Apple’s videos always show users who come out with the iPhone raised as though they’ve found the secret to immortality, or a magic potion that will give them eternal longevity.
And yet, the iPhone can do none of these things. And yet, people still stand in line for a basic smartphone that can’t do any of the things that would prove to be truly revolutionary.
Is it any wonder why Jimmy Kimmel gets a good few million laughs out of iPhone users with his iPhone videos that make iPhone users seem uneducated? Is it any wonder why Android users believe that iOS users just give away their money without the slightest thought to whether or not Apple’s experience is sufficient?
Some just want to have an iPhone to match their iPad or MacBook, others want a smartphone that’ll make their friends drool, but most users? They just want something that they’re used to. They’ll follow Apple wherever the company goes, even if Apple takes them to the edge of the Grand Canyon and makes them jump off the edge.
And for some, Apple’s “thinner, lighter, and faster” mantra is, the new “gospel” that they gladly proclaim to their family and friends. Even if the $100 or $200 Android phone offers the same experience (and better, to be sure), they’ll still visit their local retail store and buy the next-generation iPhone. Does it make sense to spend $500 more for a smartphone with less functionality than one that costs $500 less but provides more for your money?
And when it comes to the new iOS experience, how much of it is original and innovative that hasn’t been used in the Android experience? And this is from a company that aims to sue Samsung every chance it gets. Hypocritical is the word.
In short, Apple’s experience and iPhone aren’t revolutionary – but iPhone users’ fanaticism sure is.