Yahoo Directory is on its farewell tour as of Friday afternoon. The company announced that it would be shutting down the long-running Yahoo Directory.
Yahoo Directory wasn’t the only product or service that would see discontinuation this year. Yahoo Education and the Yahoo built app, Qwiki, which allows users to create and edit short movies.
Yahoo Directory is “old school internet.” It’s a service which allowed people on the internet to simply click, and scroll through a database of popular websites – before the age of searching via search engine. It was created in 1994 and was originally called “Jerry and David’s Guide to the World Wide Web.”
The name wasn’t very catchy, or easy to remember, but Yahoo Directory – as it was later called – was a staple in early internet commuting. And that, ironically enough, was everything that Yahoo delivered in its early days.
That was though, admittedly, 20 years ago, and the internet has evolved a great deal – and Yahoo is no stranger to evolution in that period.
The directory will officially close the last of this year. According to the company, this is an attempt to streamline its product offerings.Something Yahoo has been working to do throughout the life of the company’s existence as the internet has continued to evolve and change.
Yahoo has eliminated 60 products and services over the last two years, but this could potentially be the most well-known closing to date.
The company has definitely evolved, and to many individuals – doesn’t focus very specifically on the internet anymore. Rather, Yahoo keeps a very honed in focus on mobile product strategy under CEO Marissa Mayer.
Perhaps though the biggest reason driving the recent shut down of services like Yahoo Directory, is the fact that the company is losing in ad space, and that is a crucial metric for the company to watch. Without being successful in the ad space, a company like Yahoo – which is a giant – can quickly become spread too thin and lose quality on a vast line of products.
Last quarter Yahoo’s display ad revenue dropped 7% from the previous quarter. And this was a monetary sign that the internet giant still wasn’t performing up to the standards of their biggest ad-space competition – Facebook and Google.