Apple hopes to “strike gold” with a bold new gold color option and pull its iPad sales out of a financial slump with Touch ID, 8MP back camera, and iOS 8.
Apple’s 9.7-inch, 2048 x 1536 screen resolution iPad Air is set for a refresh this month, and sources say that Apple’s bringing a gold option to the larger iPad to increase its sales in the declining tablet.
Some have said that Apple’s newly unveiled iPhone 6 Plus may be the cause of declining sales, but Apple’s largest tablet has been struggling for quite a few quarters now. With the introduction of the iPad Mini two years ago, and with the screen resolution increase to a Retina resolution last year (2048 x 1536), Apple’s been said to be responsible for the cannibalization of its own iPad sales – where consumers have become more comfortable with the 7.9-inch tablet instead of the larger 9.7-inch tablet. At one point, Apple’s larger iPad was also the most bulky tablet Cupertino offered. Apple slimmed down the larger iPad to boost sales in it, but it seems that the iPad Mini revolution stole the show.
Now, Apple wants to bring a new gold color option to provide more variety and perhaps a bit more competition between the two Apple tablets, the same strategy the company used when it introduced a gold color option with the iPhone 5s. Apple’s iPhone 5C provided yet another example of Apple’s “color” strategy that produced a more affordable version of the iPhone with a new range of colors. Apple’s iPhone 5C has sold some 30 million since the model’s release in 2013.
iPad sales reached an all-time high for the company at $30 billion in 2012 and $32 billion last year. iPad sales have declined in the last two-quarters, but this is the common trajectory of Apple sales before the company introduces a new collection of products.
As for the new iPad Air 2 and iPad Mini 3, we know that Apple will bring Touch ID to its tablet line with this month’s announcement, not to mention 8MP back cameras, as well as the thinnest, lightest, and fastest tablets the company’s made to date. As with Apple’s new iPhone 6 and iPhone 6 Plus, the iPad Air 2 and iPad Mini 3 will both run iOS 8, featuring Apple’s most advanced operating system in the company’s seven-year history. iOS 8 brings new features such as Apple’s iCloud Drive, Handoff, Health and HealthKit, as well as a Family Sharing feature that’ll now let parents control their child’s spending habits.
Sources continue to affirm that Apple intends to bring a 12.9-inch iPad Pro to market, with 2015 as the expected year of its unveil. With Cupertino’s recent IBM partnership, Apple’s making a strong stance in the business world. Apple’s been said to have its iPads in the hands of 11% of all global businesses by next year.
Apple shares fell 1.6% to $99.18 today on the New York Stock Exchange.