Facebook is working to maintain the integrity of their social networking platform by weeding out “fake likes,” and has netted $2 billion as result.
Facebook has 1.3 billion users and is working to improve and maintain the integrity that the site has held since its inception. Now, Facebook is going after those pages that promise thousands of “likes” at a cost. These “fake like accounts,” are the primary target of Facebook’s latest mission to eliminate the spam-like behavior that is so often seen on the site.
The company has even worked to take legal action against those that are guilty of this spamming. In fact, in an official release by the company it noted that Facebook had netted nearly $2 billion in legal judgments from various accounts that were guilty of extreme practices like this.
Facebook is a ultimately a technology company, and overall, they have historically done a great job of ensuring that the rules they write for their software that monitors the activity on Facebook is trained well, and ready to take care of potential spam accounts that fall into this category. This isn’t the company’s first go around with cleaning up the site.
Many will remember that back in April when the news feed was redesigned that the target of the redesign was “like-baiting” and content that was frequently circulated. Meaning, the content that you would see every week, no matter who you were, or who your friends were – just because it was spam.
Now though, they’re taking measures that are a little more extreme. Blocking accounts, and removing likes all at once when activity is seen to be extreme or suspicious. In other words, the company is watching your page and monitoring the number of “likes” you get. If that number gets too high, then Facebook’s security features will kick in and act.
Facebook notes that there are no real benefits to these “fake like” accounts, or accounts that make bold promises on the site. Many of the “fake like” accounts simply achieve the number of likes they desire by creating a host of fake accounts within that account, or even worse, they hack into live accounts – which compromise the security of the entire platform. Fake likes do nothing for the businesses either. This is a matter of creating false excitement around something – and ultimately coming back to the notion that the people who are getting excited about your business or your product are fake. It won’t help the bottom line of you, or your business.
That’s why this is something that is so serious to Facebook, and so important to handle immediately. Many people remember the Color Changing app, that used to appear on Facebook, but that – like many other third-party platforms – were a security breach and scam rather than an actually functioning application.
Facebook urges users to stray away from suspicious links and sites, and to use caution when going to pages or sites that make bold promises about traffic on Facebook.