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Apple CEO Tim Cook and Eric Schmidt remember Steve Jobs on third anniversary of his death


Sunday marks the three-year anniversary of Steve Jobs’s death, and for Apple CEO Tim Cook, the very day mandates a time to pause and reflect on his predecessor who made Apple what it is today.

It is in the spirit of remembrance and respect that Tim Cook sent a company-wide email on Friday, reminding Apple employees of Sunday’s commemoration as well as the significance of Steve Jobs and his contribution to the Cupertino, California company and the tech world at large:

“Sunday will mark the third anniversary of Steve’s passing. I’m sure that many of you will be thinking about him on that day as I know I will. I hope you’ll take a moment to appreciate the many ways Steve made our world better. Children learn in new ways thanks to the products he dreamed up. The most creative people on earth use them to compose symphonies and pop songs, and write everything from novels to poetry to text messages. Steve’s life’s work produced the canvas on which artists now create masterpieces.”

Apple CEO Tim Cook also went on to discuss that many projects that Apple now designs and announces were influenced by Steve Jobs, even if he didn’t live long enough to see them to completion.


Current CEO Tim Cook was handpicked by the deceased former CEO to be Jobs’s successor, and many have pointed out Cook’s uncanny abilities in retail operations while stating that what Apple needs for a CEO is someone who possesses the innovative abilities of Steve Jobs.

The year following Steve Jobs’s death, iPhone rumors hinted that Apple might decide to create an “SJ” edition iPhone (“SJ” for “Steve Jobs”) to honor the deceased mastermind behind Apple’s cutting-edge technology.

In remembering his death, the most touching statement regarding Apple’s legendary CEO comes from someone who worked as Jobs’s rival in the mobile tech space, Google Vice President Eric Schmidt. During a gathering with the Silicon Valley Commonwealth Club in which Schmidt and Google Product Senior Vice President Jonathan Rosenberg were both promoting their collaboration book titled “How Google Works,” Schmidt surprised those in attendance when he pointed out that one of his tech heroes is Steve Jobs: “For me, it’s easy. Steve Jobs. We could all aspire to be a small percentage of Steve.”

Schmidt and Jobs met in 1993 while working at different computer companies. While working as Google CEO, Schmidt was invited to join Apple’s board in 2006. Due to conflicts of interest and the increasing competition between iOS and Android, Schmidt stepped down from Apple’s board in 2009.

Steven Paul “Steve” Jobs passed away on October 5, 2011 from respiratory arrest caused by metastatic insulinoma at his home in Palo Alto, California. Jobs is succeeded by his wife of twenty years, Laurene Powell, as well as his children, Lisa Brennan-Jobs, Reed Jobs, Erin Jobs, and Eve Jobs.

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Deidre Richardson is a tech enthusiast who loves to cover the latest news on smartphones, tablets, and mobile gadgets. A graduate of the University of North Carolina at Chapel Hill (B.A, History/Music), you can always find her rocking her Samsung Galaxy Note 3 and LG Nexus 5 on a regular basis.