HTC is looking to capture the selfie market with their latest device being dubbed the “Selfie phone.”

HTC has been especially focused on photography in its latest fall release setup. The company has been focusing on pictures, and what they can do to bring greater competition to companies like Samsung, who predominantly own the Android market share.

The HTC Desire Eye is a phone that will feel very similar to the One M8, which has been incredibly popular throughout the One’s existence. It’s a series that has combined high-end visuals, with an interface that is hard to rival. However, the smartphones have seemed to fail to rival Samsung, and particularly the dominance of the Galaxy line.

The Desire Eye measures in at 5.2-inch smartphone. The body is a flat polycarbonate body and boasts a 13-megapixel camera, on the front and the rear facing of the phone. That’s right, two cameras on the same device – that are equal. The Desire Eye will also bring a 2.3GHz Qualcomm Snapdragon 801 processor, which is only slightly behind the processors in Samsung’s Galaxy S5 and Note 3 devices. The device will also come with 16GB of internal storage along with 2,400 mAh battery.

This is something that many have been waiting for, or waiting to see out of smartphones for some time now. They’ve desired to see a phone that would more equalize the spread of camera specifications between the front and back – as apps like Snapchat and the ever-popular cultural phenomenon known as “the selfie” took flight.

The phone, at least for now, will only be available on AT&T’s network. However, success with this device could mean a more widespread cultural phenomenon of keeping the two cameras comparable, rather than swiftly different.

See Also: HTC announces $199 Re Camera to challenge GoPro.

HTC will be releasing the updated software later in the year, or early next year after the launch of the Desire Eye smartphone. However, this will beg the question of competition within its own company.

The HTC Desire Eye is obviously focused on photography, specifically, personal photography. However, the company could wind up taking away potential customers from their soon to be launched RE Camera, which is set to compete with the Go Pro series of personal cameras.
This phone actually will be a very exciting addition to the Android lineup.

A phone that focuses on taking selfies, and having a powerful camera on both sides of the device is something that has long been waited for overtime, and long expected to bring a strong line of competition to rival devices across the board.

See Also: Google Nexus 9 by HTC gets FCC approval, confirming previous leaks.

For tech lovers though, particularly those who are fans of balancing the camera specifications between the front and back of smartphones, this is a really good sign. This is a sign that the companies that design these phones are listening to actual user feedback.

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