Apple Pay seems to have an official, or partially unofficial launch date for customers to begin using in participating stores. An internal memo intended for store employees and store managers within the Walgreens Corporation was leaked online, which revealed that customers would be able to start using Apple Pay on October 18th.
While this is not an official launch date, and this is only the launch date for one particular retailer, it would appear as though this might be – at the very least – close to an actual launch date. Some have gone on to speculate that the launch could happen the 16th or 17th to accommodate the iPad conference that is scheduled for the 16th.
It isn’t typically like Apple to launch a product, or service on the weekend or leading into the weekend. However, in terms of targeting the shopping market this would be the ideal solution to reaching the greatest number of shoppers, and really working all of the bugs out of the system in one shot, rather than rolling it out during slow business in the middle of the week, and having just a short period of time to ready for a full weekend.
There is also an expected update to come to iPhone users sometime between now and the 18th that will allow Apple Pay to become active on phones. Currently, it is not active, and without some sort of update using Apple Pay will simply not be possible. Additionally, users will be required to have an iPhone 6 or 6 Plus if they want to use Apple’s newest payment service.
Additional companies that said they would begin accepting Apple Pay in early September are McDonalds, Disney, Nike, Staples, Subway and Whole Foods, as well as Citi, Bank of America, and Chase – as far as financial institutions are concerned.
Undoubtedly, this will play a major role in revolutionizing the payment world, and this has been highly sought after since Apple announced the concept of Apple Pay and that it would be going live sometime in October. While some have argued that major retailers like Walmart – refusing to join the system – it will be a challenge for Apple to truly dominate the market until they can capture those institutions.
However, a smooth launch can go a long way to easing people into that notion.