Apple unveiled the newest editions to the iPad family Thursday, and in the process they introduced a rather unique, and different piece of technology that will definitely help to revolutionize the industry going down the line.

Perhaps, it isn’t the most groundbreaking concept, but an Apple-made SIM that will allow you to choose the network and carrier you’d like to use at any given time. The newly designed and released Apple SIM can completely change the way mobile computing and data use happens.

Typically, users are forced to choose a carrier as soon as they purchase a device, and even more commonly, those users are also expected to stick with that carrier for a specific set of time. That theory is being challenged in a serious way by Apple, and surprisingly, the network carriers are jumping on board with the concept.

The new iPad Air 2 boasts its own SIM card that is Apple’s, instead of belonging to a carrier. The Apple SIM will allow users to pick from short-term plans and long-term plans right on the cellular versions of the iPad Air 2 and the iPad mini 3.

Apple SIM

The concept of finally being able to rid the long term plan bodes well for users and of course the carriers as well. As with most things, if you pay or use services on a short-term basis, you will typically be charged more in the long run – if that’s the full-time method you employ to using a data connection.

Right now AT&T, Sprint, and T-Mobile here in the United States, and then EE in the United Kingdom are current options on this system. However, even though Verizon is not a part of the deal, many other companies in the market are looking on with a sense of awe – according to many experts. Apple is the only company that has the potential to pull such a deal off; most are saying.

If other companies tried this, it either would not be successful or would simply be denied up front. However, now that Apple has begun introducing the idea, this could be something that we begin to see long term as a viable option for data networks.

The concept though is a very long way from being brought into the mainstream. Right now it’s a very futuristic concept that customers will undoubtedly love, but at the same time – should remain hesitant until more carriers jump on board with Apple, and any other company that goes to this system.


  1. Instead of innovating, as a third party, company’s pricing structures, Apple should be innovating its productline.

    Placing prices side-by-side of third parties without regard to actual coverage or actual speeds can be quite misleading.

    In the US, there are over 100 resellers and MVNOs that often have better rates than the carriers. 23 on AT&T, 36 on Sprint, 28 on T-Mobile and 12 on Verizon. All of these companies have employees and staff.

    Still, it’s very strange. Was the admission fee into Apple’s closed market too high?

    When your the gatekeeper, you choose winners and loosers. Apple seems to be choosing carriers. Overall, Apple is opening themselves up to serious legal questions.

  2. Apples freedom of choice, LOL, just pick from the carriers we choose for you.
    It is hard to concieve that Apple has continued to con its dystopic market into believing its hype.

  3. I guess it has not occurred to most of the previous posters that possibly the current list of providers are the only ones that agreed to the deal or that the providers were the only ones who had agreed by the date of the iPad Air 2 release. There is nothing to back up the idea that in time other providers will become a choice. At one point in time AT&T was the only provider and that changed.

    • Exactly. Companies that agreed to deal with Apple.

      Also, AT&T was the only US provider for a while; but this was a marketing agreement. You could still buy a GSM iPhone at full price and get it unlocked.

      I guess you don’t understand much about what Apple wants to do, but I do– it’s the same thing Nokia did.

      Apple wants to sell phones at a lower price in India and China where wages are lower. But in order to do this, they have to prevent India/China devices from working in the US without Apple’s Approval. There’s two ways to accomplish this- 1. Hardware Locks or 2. Software Locks.

      Apple wants to increase quantity of sales of its iPads but wants them to be more affordable (cheaper) to non-US and non-european customers.

      This is also the same reason why we there exists region-coded DVDs from Hollywood. People in Asia and the Middle East often can’t afford the US-prices for DVDs, but Hollywood still wants to make money based on what wages in the area can support.

      • The reason that regional dvd’s were originally required is due to the variation in color standards namely PAL and NTSC in addition to others. Nowadays many dvd players can handle multiple formats. You are right I am to simple minded to understand or to be afflicted with the corporations, especially successful ones, are evil mentality. Sincerely, the happy idiot.


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