Twitter has teamed up with IBM in an effort to better understand what trends are most-impactful on the consumer and what market trends actually look like.

Twitter and IBM have partnered up to take a closer look at the trends that impact customers the most. That partnership means IBM will gain access to the data that Twitter has, in form of Tweets that are sent out. Through this process, IBM will use a well-known program known as Watson, to evaluate the trends, and get a better understanding of individuals, and the market.

IBM’s Watson program is one that is well-known for its appearance, and victory on the game show “Jeopardy.” The program went on to beat two of the most well-known winners in Jeopardy’s history. However, it isn’t all fun and games for the program that is more intelligent than two of the smartest humans in the United States.

According to Twitter’s vice president of data strategy this has been something that the company has been working on, and IBM has been working towards for years. He said “IBM’s expertise is in integrating complex systems and data to make better decisions,” is something that the company values and has wanted to incorporate badly for some time.

This comes at a time when many companies actually have support teams and accounts set up to ensure that customers are happy, and in the event of negative Tweet’s, respond to the upset customers. In many ways, Twitter has become a serious contender in the support community, and that has meant a growing interest in making a move to partner up with a company like IBM for years now.

IBM CEO Ginni Rometty said in a press release “Twitter provides a powerful new lens through which to look at the world – as both a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends.” The mutual support between the two companies for this partnership really underscores the potential value both companies have in this agreement.

IBM stands to land credible evidence of their growing analytics programs, and Twitter can further determine how future strategies can function, as they get to know their customers more thoroughly. This will make Twitter’s data available on IBM’s cloud analytic network, and this was all possible thanks to the April acquisition of the data startup called Gnip.

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