Google made a move to make their Nest system for homes more accessible, and more regularly used in homes with a partnership and sales strategy that just might work. The new partnership will only be beneficial to those living in Ireland, but it could be a method that works out for the company moving forward in other countries, as they work to build their presence in places like the United States.
The deal will give users the ability to obtain a free thermostat if they first sign a two-year contract with Electric Ireland. The company has 1.6 million users in the country, and Google says that this will allow 1.6 million potential Nest users to get a new thermostat for the system for absolutely nothing up front.
Traditionally, the Nest thermostat costs $250. That covers the cost of the device itself, and then obviously, the only costs that are associated with the device after the fact are those which are related to the use of the utility. However, the benefits are pretty impressive, if used in coalition with the rest of the Nest home suite service, users could potentially gain a lot of control over their household, and really work to manage expenses and usages more than ever before.
In February, Google paid $3.2 billion to acquire Nest, and judging by that price tag – the company sees a lot of upshot in the company and the concept. This though will be the first subsidized-real-life practice that the device will see. Much like a smartphone industry where users can pay a significantly smaller amount for a device, or nothing for a device, if they sign a two-year contract – it could be a great way to build a customer base – especially if the goal is to start in smaller countries.
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That would give Google the opportunity to be starting a concept in a place other than the United States, allowing the finished product, or a system that is less flawed, to reach the United States after a majority of the bugs have been worked out. That alone would attract many customers here in the United States. They would attract even more if they could do so by getting utility companies on board.