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Microsoft has just taken the wraps off the Lumia 535, dubbed as “5x5x5” smartphone, the successor to the company’s affordable Lumia 530 for €110.

Microsoft on Tuesday announced its first-ever Lumia smartphone without Nokia label, the Lumia 535. The Lumia 535 comes with 5-inch qHD display, 5MP front-facing and primary camera, five free Microsoft services on the board such as Skype, OneNote, Office, OneDrive and Cortana. Therefore, it is being touted as the “5x5x5” smartphone.

Specs-wise, the phone goes with the recent rumors. The newest affordable handset sports a 5.0-inch display with 960×540 pixels. It is powered by a 1.2GHz quad-core Snapdragon 200 processor, coupled with 1GB of RAM – hence, no more memory barrier for select games and apps – and 8GB of internal storage that can be expanded up to 128GB via microSD card.

As mentioned above, the L535 comes with a 5MP wide-angle selfie camera – similar to the selfie phone, the Lumia 730/735 – and a 5MP rear shooter with LED flash. The Windows phone is 3G only phone with no LTE capability and packs a 1905mAh battery with 11 hours talk time. The Lumia 535 will be available in two models – single SIM and Dual SIM, which will be very welcomed in emerging markets.

The Microsoft Lumia 535 runs on the Lumia Denim update that includes the Windows Phone 8.1 Update as well as several enhancements. The Lumia 535 has been priced at €110 (approximately $135 at current exchange rates) before taxes and subsidies. The phone will start selling later this month in China, Hong Kong and Bangladesh, “with other countries to follow.”

Microsoft Lumia 535

Tech Specs:

Features Lumia 535 Single SIM Lumia 535 Dual SIM
Display 5-inch qHD (960 x 540) IPS LCD at 220 ppi, protected by Corning Gorilla Glass 3 5-inch qHD (960 x 540) IPS LCD at 220 ppi, protected by Corning Gorilla Glass 3
Processor 1.2GHz quad-core Snapdragon 200 CPU 1.2GHz quad-core Snapdragon 200 CPU
Main Memory 1GB of RAM 1GB of RAM
Internal Storage 8GB + 128GB (microSD card) 8GB + 128GB (microSD card)
Camera 5MP main camera with f/2.4, AF, LED flash and 5MP wide-angle front-facing sensor 5MP main camera with f/2.4, AF, LED flash and 5MP wide-angle front-facing sensor
Battery 1905mAh, 23 days of standby time 1905mAh, 14 days of standby time
Connectivity WLAN IEEE 802.11 b/g/n, BT 4.0, Micro USB 2.0, 3.5mm audio jack WLAN IEEE 802.11 b/g/n, BT 4.0, Micro USB 2.0, 3.5mm audio jack
Operating System Windows Phone 8.1 with Lumia Denim Windows Phone 8.1 with Lumia Denim
Colors Bright Green, Bright Orange, White, Dark Grey, Cyan and Black Bright Green, Bright Orange, White, Dark Grey, Cyan and Black
Dimensions 140.2 x 72.4 x 8.8 mm 140.2 x 72.4 x 8.8 mm
Weight 146g 146g
Price €110 before taxes and subsidies €110 before taxes and subsidies

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