BlackBerry launched their BlackBerry Enterprise Service, or BES 12 as its being dubbed within the industry, to begin shoring up security issues throughout the mobile community. Specifically the company announced that they had pulled together partnerships that would give the company an opportunity to not only show what it has to offer, but also show users – specifically fleeing enterprise users – that the company desperately needs to maintain the company’s edge, if it will have one at all.
John Chen, BlackBerry’s chief executive noted that BES 12, as it’s being called, would be the “anchor to our software strategy,” moving forward as the company looks to not only redefine itself from a handset perspective, but also from a software perspective – as the company was forced to take a step into software. He went on to say, “We have slipped a little bit in the past. We are going to use this opportunity, this set of products… to recapture that and we’re going to grow on that.”
By the end of 2015 the company expects their annual revenue from software to double, and reach $500 million. Some of that revenue, and potentially even more revenue could come from the successful partnership between Samsung and BlackBerry in the coming year, as the company announced that they would be working with Samsung to create mobile security solutions for tablets and smartphones running Google’s Android operating system.
Specifically, users and customers shouldn’t expect to see any BlackBerry software on their Android phones in the near future, at least unless you’re an enterprise customer. The company’s plan is for BlackBerry to work with Samsung within, and on their KNOX system, which is their enterprise suite, focused on security. Chen went on to say of the partnership with Samsung that “People didn’t expect to see these two companies on the same stage, at least willingly on the same stage… it’s a very serious relationship to bring this together, to give this choice to our customers.”
However, it speaks to the larger climate that is the mobile tech space. Over the last several years, in the sweeping focus to compete with companies like Apple and Google with their personal, or individual based devices, companies like Microsoft and BlackBerry, who previously dominated the enterprise market, have somewhat lost their dominance in those spaces. This partnership reaffirms BlackBerry’s focus to the enterprise community, and a return to their real focus.