Android 5.0 Lollipop is undoubtedly the most important update Google has released to date. The tech giant has largely stayed competitive with Apple, and their iOS, but now the company is being forced to do more advertising to build excitement around the operating system – after many updates in the past that left customers feeling alienated by their operating systems.

Previous editions of Android were rolled out to limited numbers of users, and usually forced individuals who did not have a recently-purchased device, to go out and buy a new device – if they wanted the latest in operating system updates. Now though, Google has seen the error of their ways and appear to be focusing on regaining some of that lost popularity. In fact, they are even adding some new ads to the space, in order to create a little more excitement around the new operating system dubbed “Lollipop.”

The ads are rather interesting, and offer signature Google illustrations that really make them stand out from the rest, but it’s their presence on television that is particularly intriguing to most individuals who have followed the company and operating systems closely. This isn’t ordinary for Google, but all four of the new ads came just in time for the launch of Google’s Nexus 6 and 9 updates, which would finally see Lollipop on those devices – it’s a sign of what Google is working to do. They’re working to create buzz around an operating system that really spent a lot of time creating this one, and making sure that some of the fundamental changes that customers wanted to see on it – would be taken care of.

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A more updated design, greatly improved battery life, and a boost to functionality between Android running devices was something that the company wanted to focus on because it was important to the user. Now, the company has met the user’s needs, and wants to focus on driving that point home through a willingness to expand their commercial reach to actual commercials, or ads that will generate some buzz.

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One of the shortcomings though, to these ads is a lack of information being fed to the customer. While the ads are clearly for Google, and their operating system, it’s unclear what new features are at play, or what new information is being presented that the customer, or user wouldn’t already know. However, for Google, it is the attempt that is widely-praised, as it is one the company has previously never taken to this extent.