Nokia was a force to be reckoned with for many years in the mobile space. Even in the earliest of days during the mobile phone boom and the subsequent smartphone boom, Nokia was a name that offered reliable, and steady success throughout the industry. Even in more recent years, when sales started to fade, and the buzz that once surrounded the company who was one of the first mobile companies to produce a mobile phone and smartphone, the consumer world was relatively surprised by the price tag Microsoft was willing to pay to buy Nokia’s handset business.
The company’s CEO Rajeev Suri has made it crystal clear that Nokia will not be returning to the handset business. However, he did note that it was very possible, and entirely likely that the company would be entering the consumer market space again, since the company still has such a large name, and booming presence in the world of technology. That said, another major factor playing in favor of Nokia is their recent profitability. The company experienced their third consecutive positive quarter, thanks to the excavation of their handset business. With regards to a future, or return in the handset business, to quell those rumors Suri said, “We are not looking to a direct consumer return to handsets per se,” going on to note that the “brand will return to the consumer world” in other ways.
The strategy moving forward for the company appears to be focusing on licensing the brand out to potential companies that might engage in producing a phone with the Nokia name. This seems especially clear since Microsoft has even quickly taken the Nokia branding off of the flagship Lumia devices moving forward. As their presence in the mobile handset space will begin to diminish from the physical spectrum, this has given Nokia a truly clean slate to start from scratch with the devices that carry the Nokia name.
That being said though, the devices that would ultimately carry the Nokia name would look, and act, nothing like the devices consumers are currently used to, and according to most insiders the expectation is that those devices would operate on an Android operating system, instead of Windows.