Facebook once again made changes to their privacy policy, which many had argued was vastly overcomplicated for the purpose it needed to serve. An update to the language, and the methodology for writing it were definitely in order, but the most recent update didn’t satisfy everyone – and even left some asking from a content perspective, what was even changed?

Interestingly, the latest update included an updated “basics” page that would make regularly sought after privacy settings easily accessible. The page even includes step-by-step tutorials that will walk users through almost any privacy related steps that can be taken on the social network.

The biggest changes though didn’t come in application or actual practice. Instead, many of the changes are being viewed as cosmetic, placing them on clean – specifically built websites – that are easier to navigate and get around. Facebook made privacy settings, and explanations read more like a Facebook post, rather than an actual privacy policy.


The new policy updates reinforce the company’s ability to collect the data they choose to from the social networks users but adds in two sections that really go into detail in a more simplified language regarding the types of information they collect, as well as how the company uses that data that they’re collecting.

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Perhaps most interestingly is the fact that the new privacy policy is 70% shorter than the previous policy. Between illustration, and fewer words, Facebook has made an effort to connect with the users who have been dissatisfied for a long period of time regarding the company’s privacy policy. However, that does not change that the company fell short in several categories.

Facebook is still peaking at your location. They are still monitoring where you are, or where you have been and targeting ads as result of that. Additionally, they explain a little bit about their shopping tool that the company has been testing. This information will be collected, in the same way, your profile information is collected. Users should think long and hard before using a credit card on the site, seeing as how that too, according to the company, is information that the company will collect and keep.

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While Facebook definitely had the right idea making the privacy policy easier to understand, they did not hit every mark along the way. Users should keep this in mind moving forward.