Nokia’s handset business was purchased by Microsoft, and officially went through recently, but Nokia is not yet finished with the mobile market. The company took the wraps off its iPad Mini rival N1 tablet today.
The Nokia N1 features aluminum casing, a 7.9-inch display running Google’s latest Android 5.0 Lollipop with Nokia’s Z launcher atop, and is powered by Intel’s 64-bit Atom processor. The Nokia N1 tablet features a micro-USB slot and will retail for $249USD (£159) when it arrives next year. Nokia looks to start sales of its N1 tablet in China in early 2015.
From the exact dimensions and the use of aluminum casing, Nokia looks to reenter the mobile market with a “bang.” At the same time, however, Apple’s tablet sales have been in decline for several quarters now, and Cupertino has been looking to revive its slumping tablet sales. The company increased its back camera on the iPad Mini 3 and the second-generation iPad Air to 8MP and added an additional GB of RAM to make its latest large iPad stand out from last year’s model. Still, despite the slump, Apple’s iPad still dominates the market with a whopping 40% market share as compared to Samsung, Apple’s only major Android rival, who currently has an approximate 20% market share. Apple’s other Android rivals don’t even come close to Samsung’s dominance in tablets and smartphones.
Nokia has had its own struggle to remain relevant in the mobile sector. The release of Apple’s iPhone in 2007, the growth of Android once under Google’s control, and the flourishing environment of Android particularly in light of Samsung’s monstrous Galaxy line led to Nokia’s decline in mobile phone sales. Even now, however, some tech reviewers still place Nokia’s Lumia 1020 (produced by Nokia’s mobile division before the acquisition) ahead of Apple’s latest iPhone 6 and the iPhone 6 Plus.
With Microsoft’s desire to enter the handset business, the company purchased Nokia’s mobile division and then laid off the majority of the same mobile division. The Finnish manufacturer decided to sell its mobile division to Microsoft so as to avoid adding to Android’s growing influence in the mobile.
Nokia may revive Consumer Brand through Licensing
While Nokia is unable to use its own branding for smartphones until 2016, the company has decided to license its brand for tablets to Taiwanese manufacturer Foxconn, the same manufacturer responsible for Apple’s iPhone production.
While Nokia’s departure from the Windows Phone sector is bad news for beloved Lumia fans, it’s good news for Android fans who’ve been longing for a Nokia Android phone.